How to Spot a Good Business

Something I have learned over the years, from working with agencies, employers and business clients is that work culture really does matter. Work culture begins at the top and trickles down. It can be largely defined by how the boss behaves including the words they pick, the questions they ask, the emotions they choose to […]

The rising demand for content unicorns

In a world with so many channels and formats, are businesses demanding too many skills per hire to find the best seasoned specialists? Too often, content is seen as a bucket to fill rather than a chance to celebrate what you know and love. I keep hearing small business owners expressing exhaustion with the amount […]

New Tricks

Career-wise, being 51 is a difficult age. As a contractor, life experience means something for clients, but hiring a 51-year-old into a company tribe is not something many fresh-faced, entrepreneurial companies make a recruitment priority. People associate energy and commitment with younger ages – which is nuts when you see me hit the dancefloor. The […]