The rising demand for content unicorns

In a world with so many channels and formats, are businesses demanding too many skills per hire to find the best seasoned specialists? Too often, content is seen as a bucket to fill rather than a chance to celebrate what you know and love. I keep hearing small business owners expressing exhaustion with the amount […]

4 Reasons Writers Should Not Fear Chat GPT

Chat GPT is the ‘talk of the town’ for all content creators and many businesses seeing an opportunity to cut corners. Am I worried? Not really. Here’s why. Whilst the initial dazzle of generative text on demand is gratifying for those who like to write about tyre fitting in the style of Shakespeare (with hilarious […]