The rising demand for content unicorns

In a world with so many channels and formats, are businesses demanding too many skills per hire to find the best seasoned specialists? Too often, content is seen as a bucket to fill rather than a chance to celebrate what you know and love. I keep hearing small business owners expressing exhaustion with the amount […]

Remote Working: Keep Your Senses Nourished for Better Results

If you work from home, it’s easy to lose yourself in isolation. You should break free, and often, if only to give your brain the boost it needs, to be better at work. Around 16% of the whole UK workforce now work exclusively from home, according to Office National Statistics data and YouGov data found […]

Why be a Ghostwriter?

Often there are ghosts in articles. Ghostwriting, and for clarity I mean writing AS someone else who has commissioned you, is a literary artform that many writers have in their repertoire, and which let’s face it, rarely gets them any publicity or credit by its nature. The person who commissions a ghostwriter often does so […]

4 Reasons Writers Should Not Fear Chat GPT

Chat GPT is the ‘talk of the town’ for all content creators and many businesses seeing an opportunity to cut corners. Am I worried? Not really. Here’s why. Whilst the initial dazzle of generative text on demand is gratifying for those who like to write about tyre fitting in the style of Shakespeare (with hilarious […]

The story watchers

Earlier in the year I took a break and visited my parents in Cornwall. It was the same time that Storm Franklin, a potent whirlwind, clattered about the UK pushing over bins and uprooting trees and making a general mess of things. Just beginning to relax into a day off, we drove to the local […]

You are what you read

You’ve heard the expression: ‘you are what you eat’. Similarly, ‘you are what you read’. During the pandemic lockdowns, every politician and talking head on TV proudly displayed their enormous, crammed bookshelves in their backdrops. There is pride in what you learn from books, it’s often a statement of identity. The same applies to what […]