How to Spot a Good Business

Something I have learned over the years, from working with agencies, employers and business clients is that work culture really does matter. Work culture begins at the top and trickles down. It can be largely defined by how the boss behaves including the words they pick, the questions they ask, the emotions they choose to […]

The rising demand for content unicorns

In a world with so many channels and formats, are businesses demanding too many skills per hire to find the best seasoned specialists? Too often, content is seen as a bucket to fill rather than a chance to celebrate what you know and love. I keep hearing small business owners expressing exhaustion with the amount […]

Remote Working: Keep Your Senses Nourished for Better Results

If you work from home, it’s easy to lose yourself in isolation. You should break free, and often, if only to give your brain the boost it needs, to be better at work. Around 16% of the whole UK workforce now work exclusively from home, according to Office National Statistics data and YouGov data found […]

Why be a Ghostwriter?

Often there are ghosts in articles. Ghostwriting, and for clarity I mean writing AS someone else who has commissioned you, is a literary artform that many writers have in their repertoire, and which let’s face it, rarely gets them any publicity or credit by its nature. The person who commissions a ghostwriter often does so […]

4 Reasons Writers Should Not Fear Chat GPT

Chat GPT is the ‘talk of the town’ for all content creators and many businesses seeing an opportunity to cut corners. Am I worried? Not really. Here’s why. Whilst the initial dazzle of generative text on demand is gratifying for those who like to write about tyre fitting in the style of Shakespeare (with hilarious […]